Live streaming, whether it’s via Instagram, TikTok, or Facebook is still a crowd-pleaser in 2023. If you keep your content creative and make use of TikTok trends, there no reason why your content can’t be trending on social media in no time. Check out some other businesses on TikTok for inspiration such as Ryanair, Marks & Spencer’s, E.L.F Cosmetics, and San Diego Zoo. If you’re a business and are interested in getting involved then fear not, TikTok in particular is becoming more of a space where businesses are welcome and there are also some paid advertising opportunities that you might like to look into. Could it be the ease with which people can browse through TikToks, Instagram Reels, or YouTube Shorts between tasks without feeling the need to set time aside, or is it that content creators can create better content when there’s less pressure on them to fill up time? Whatever the reason, short-form video content will hold its place as an immoveable social media trend during 2023. As a result, it’s no wonder that long-form videos are on the decline and short-form video content such as TikTok’s and Instagram Reels have become hugely popular in a relatively short space of time. Short-form video contentĪttention spans are short, and our tolerance for poor quality content is low. If you’re looking to get involved with ephemeral content, we recommend starting with Instagram Stories and Snapchat. Video content will work best for Stories so try to make your content visual and speak to the camera wherever you can. ![]() Consider posting a sneak-peak of a new product. If you’re a business, we recommend publishing some face to face video content with your team, or giving a tour of the office. One popular tactic many influencers and businesses use is to post a sneak peak of their latest feed post onto their stories so that people will go and visit their post and engage with it. Secondly, due to the temporary nature of the content, a sense of urgency to view the content is created meaning it often gets more attention than other social media posts. It is used to either showcase something that is happening right now or give insight into whatever someone is thinking about in real time. Ephemeral content is popular because it is always current. What are current social media trends? Ephemeral contentĮphemeral content (content that is available for a set period of time) has risen in popularity thanks to networks such as Instagram (Instagram Stories) and Snapchat, and has since spread into other networks such as Facebook and LinkedIn (consider the recent rise in popularity of BeReal). We’ll be running through all of the top social media strategies and trends that marketers need to know in order to make the most from their social media content.īefore you dig into current social trends, we recommend solidifying a social media toolkit to make sure your marketing team stays consistent and fresh online. ![]() If you’re wondering what the top marketing trending on social media are for 2023, then this is the guide for you. When you are operating on multiple social media channels and trends come and go faster than you can say ‘Harlem shake,’ it’s easy for businesses to get left behind. It makes life for social marketers exciting, fun, and fast-paced, but also pretty hectic, to say the least. Additionally, new social media platforms are being released every year. Social networks are constantly making updates, releasing new features, and introducing new types of content. ![]() The world of social media is forever changing.
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